GLOBAL SMARTPHONE MARKET INCREASED BY 7.8% IN THE FIRST QUARTER OF 2024

 16 April 2024

According to IDC Tracker Contact, the global smartphone market increased 7.8% in the first quarter of 2024 as Samsung reclaimed the top spot.

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 16 April 2024 – Initial data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker indicates that, in the first quarter of 2024 (1Q24), worldwide shipments of smartphones rose 7.8% year over year to 289.4 million units. The industry is still facing significant challenges due to macroeconomic issues in many areas, but this is the third consecutive quarter of shipment growth, which is a positive sign that the recovery is well on its way.

"As anticipated, the recovery of smartphones is progressing, and there is a gradual increase in market confidence among the leading brands," stated Ryan Reith, group vice president of IDC's Worldwide Mobility and Consumer Device Trackers. "Although Apple took the top rank at the end of 2023, Samsung was able to reclaim the top spot as the top smartphone provider in the first quarter of 2024. Although IDC anticipates that these two firms will continue to dominate the upper echelons of the industry, both OEMs will probably be searching for new markets to enter and areas to diversify given Huawei's rise in China and the noteworthy successes of Xiaomi, Transsion, OPPO/OnePlus, and Vivo. The leading businesses are probably going to gain market share as the recovery moves along, while smaller brands will probably fight for positioning."

"After the turmoil of the past two years, the smartphone market is coming out stronger and with new changes," stated Nabila Popal, research director of IDC's Worldwide Tracker team. First off, when consumers choose more expensive products knowing they will keep them for longer, we continue to observe growth in both value and average selling prices (ASPs). Second, there is a power shift among the Top 5 corporations, and this is probably going to continue as market participants modify their approaches in the aftermath of the recovery. After suffering significant losses over the previous two years, Xiaomi is rebounding nicely, and Transsion is establishing a steady presence in the Top 5 because to its aggressive expansion into foreign markets. Samsung appears to be in a better overall position than they were in previous quarters, despite the fact that the Top 2 players both had negative growth in the first quarter."

Global Smartphone Shipments, Market Share, and Year-Over-Year Growth for Top 5 Companies, Q1 2024 (preliminary results, shipments in millions of units)

Business

1Q24 Shipments

Market Share for Q24; Shipments for Q23

Market Share for Q23: Year-Over-Year Variation

1. Samsung

20.8% 60.1 -22.5% 60.5 -0.7%

2. Apple 17.3% (50.1)

20.7% -9.6% 55.4

3. Xiaomi 30.5 11.4% 40.8 14.1%

33.8%

4. Transsion 15.4 5.7% 84.9% 28.5 9.9%

5. OPPO 25.2-287.7%

27.6 10.3% – 8.5%

Others

29.3% 84.7%

29.4% 7.2% 79.0

In total, 289.4 100%

268.5 100.0% 7.8%

Source: April 15, 2024, IDC Quarterly Mobile Phone Tracker

Observations:

Global Smartphone Shipments, Market Share, and Year-Over-Year Growth for Top 5 Companies, Q1 2024 (preliminary results, shipments in millions of units)

Business

1Q24 Shipments

Market Share for Q24; Shipments for Q23

Market Share for Q23: Year-Over-Year Variation

1. Samsung

20.8% 60.1 -22.5% 60.5 -0.7%

2. Apple 17:3.3% 55.4:20.7% 9.6%

3. Xiaomi 30.5 11.4% 33.8% 40.8 14.1%

4. Transsion 15.4 5.7% 84.9% 28.5 9.9%

5. OPPO 25.2-287.7%

27.6 10.3% 8.5% Alternatives

29.3% 84.7%

29.4% 7.2% 79.0

Altogether, 289.4 100%; 268.5 100%; 7.8%

Source: April 15, 2024, IDC Quarterly Mobile Phone Tracker

Observations:

Global Smartphone Shipments, Market Share, and Year-Over-Year Growth for Top 5 Companies, Q1 2024 (preliminary results, shipments in millions of units)

Business

1Q24 Shipments

Market Share for Q24

1Q23 shipments

Market Share for Q23: Year-Over-Year Variation

1. Samsung 60.18.8% 60.55.22.5% -0.7%

2. Apple 17:3.3% 55.4:20.7% 9.6%

3. Xiaomi 30.5 11.4% 33.8% 40.8 14.1%

4. Transsion 15.4 5.7% 84.9% 28.5 9.9%

5. OPPO 25.2 10.3% -8.5% 27.6 10.7% 8.5% 

6. Other 84.7

29.4% 7.2% 29.3% 79.0

In total, 289.4 100%

268.5 100.0% 7.8%

Source: April 15, 2024, IDC Quarterly Mobile Phone Tracker Observations:

Global Smartphone Shipments, Market Share, and Year-Over-Year Growth for Top 5 Companies, Q1 2024 (preliminary results, shipments in millions of units)

Business

1Q24 Shipments

Market Share for Q24; Shipments for Q23

Market Share for Q23: Year-Over-Year Variation

Samsung 60.18.8% 60.55.22.5% -0.7%

2. Apple 17:3.3% 55.4:20.7% 9.6%

3. Xiaomi 14.1% 40.8

30.5 11.4% 33.8%

4. Transsion 15.4 5.7% 28.5 9.9%

Eighty-four percent

5. OPPO 25.2 10.3% -8.5% 27.6 10.7%

6. Others 84.7 79.0 29.4% 7.2 percent

Altogether, 289.4 100%; 268.5 100%; 7.8%

Source: April 15, 2024, IDC Quarterly Mobile Phone Tracker Observations:

• The information is preliminary and could change.

Shipments from the company are of branded devices; OEM sales for all vendors are not included.

The term "Company" refers to the present parent business, often known as the holding company, of all brands that are owned and managed as subsidiaries.

The figures solely reflect fresh shipments; reconditioned units are not included.

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Reportage

Businesses Included

Shenzhen Transsion Holdings Co. Ltd., Xiaomi Inc., and OPPO Electronics Corp.

Samsung Electronics Inc.

Areas Covered Globally

Covered Topics: Smartphone Features